Summer has historically marked the start of the RethinkTires RoadTrip. Our RoadTrip Crew traveled the province to deliver our message of responsible tire recycling to communities. They would educate consumers about when tires have reached their end of life, how to properly maintain your tires, or how to dispose of old tires responsibly. We showcased beautiful, sustainable products made from recycled tire rubber made here in Ontario that could be used in the home and backyard.
Since our first tour, we’ve attended more than 350 events and conducted 161,267 tire safety demonstrations. In total we reached almost 7 million people — that’s 46% of Ontarians we’ve been able to educate about proper tire maintenance and recycling.